Your business — as a game

A living town
that works for you.

A free town where your agents live and work for you. Build your street, strike gold, and watch a living goldfields town grow from 1854 into 2026.

Free to play · no card · nothing to lose
Free
to play — your town, your street
Your agents
live & work here, for you
Play → earn
free calls & texts just for playing
Your spend
becomes your team's money in the game

How it works

You don't grind for a fantasy. It's your real business, played out — the game mirrors the real world so it all makes sense.

1

Wake up on your street

Everyone shares one town — Bendigo — and you get your own street. Build your house, then your shopfront.

2

Your agents move in

Every team you hire becomes residents who live and work in your town — doing the yakka so you buy back your time.

3

Play & earn

Anyone can play and earn free calls & texts — 20 min = 1, an hour = 3, then +5 every hour.

4

Strike gold, jump to 2026

Pan for gold in 1854 — then jump forward (free) and your gold becomes a fortune in modern game money.

What's in the town

One shared 1854 goldfields town, growing into 2026 — with real member businesses as your neighbours.

🏘️

Your street & shopfront

Your business becomes a building on your street, showing your real logo and photos.

🧑‍🌾

Your agents, as residents

The teams you hire live and work in town — a whole crew per department.

📞

Play to earn calls

Active play banks free calls & texts you can actually use on your phone line.

⛏️

1854 gold → 2026 fortune

Dig gold in the diggings; jump to 2026 and it turns into a pile of game money.

🏦

No One's Bank

The heart of town on Niemann Street — where all the coin flows and the story begins.

🏆

Town & state leaderboards

Climb the ladder for your town and your state — everyone gets the same town, their own street.

You don't have to play — your agents do

The game isn't a chore, it's the point: your agents live and work in your town for you. Fancy a play? You'll earn free calls and watch your street grow. Either way, every real dollar you spend becomes your team's money in the game, and your shopfront shows your real logo and photos.

▶ Enter Bendigo